My designs
I create timeless South Asian fashion that stays stylish for decades. My designs blend traditional craftsmanship with contemporary aesthetics, ensuring lasting appeal. I focus on form, fabrics, and fluidity, while prioritizing comfort. My specialty lies in feminine Indian wear featuring handcrafted beaded blouses and perfectly matching accessories for seamless, head-to-toe looks.
My Mission
To create timeless Indian clothing that celebrates tradition, elegance, and minimalism, with a touch of modernity and enduring style over trends.
Production
The heart of my creativity lies in my workshop in Goregaon, Mumbai, which houses over 12 skilled workers. As an ethical employer, I empower my workforce with fair pay and opportunities, supporting them and their families. I aim to reduce my waste by upcycling fabric scraps into new garments or sending them to local recyclers & upcyclers.
What sets me apart
MIX, MATCH, MAXIMIZE!
MIX, MATCH, MAXIMIZE!
I design versatile, timeless pieces that seamlessly integrate with your wardrobe, offering endless styling possibilities without the cost and clutter.
BLOOM AGAIN INITIATIVE
BLOOM AGAIN INITIATIVE
The Bloom Again Initiative allows customers to bring back their old outfits for an upgrade to suit their current requirements, promoting sustainability and maximizing value.
Sushil & Sexy
Sushil & Sexy
I believe every woman is multidimensional, and my designs celebrate her in her soft, sushil, and sanskari side as well as her sexy, ferocious and powerful self!
Timeless over trendy
Timeless over trendy
I believe fashion should be timeless. My designs feature thoughtful color palettes, intricate embroideries, and enduring aesthetics to be cherished for generations.
Lightweight luxury
Lightweight luxury
My philosophy is to make Indian clothing comfortable and lightweight, prioritizing fit, fabric, and aesthetics to ensure you feel relaxed and at ease.
